Paul Bissonnette Net Worth From NHL Enforcer to Media Mogul

As of 2025, Paul Bissonnette net worth is estimated to be between $4 million and $5 million, reflecting his successful ventures beyond the ice. Paul Bissonnette, affectionately known as “Biz Nasty,” has transformed his career from a rugged NHL enforcer to a prominent media personality.
What is Paul Bissonnette Net Worth?
Paul Bissonnette net worth has grown steadily from his days as an NHL enforcer to becoming a respected media figure and entrepreneur. While he earned around $2.9 million to $5.3 million during his hockey career, his real financial growth began after retirement. With income streams from podcasting, broadcasting, brand partnerships, and the success of Pink Whitney vodka, his estimated net worth as of 2025 stands between $4 million and $5 million. His unique personality and business savvy have turned him into a prominent name far beyond the hockey rink.
Source | Estimated Value (USD) | Details |
---|---|---|
NHL Career Earnings | $2.9 million – $5.3 million | Earned over 6 seasons with Pittsburgh Penguins and Phoenix Coyotes |
TNT Broadcasting Salary | $500,000 – $1 million/year | Current studio analyst on NHL on TNT |
Spittin’ Chiclets Podcast | $500,000+ per year | Co-host of a top-performing podcast with sponsorships and ad revenue |
Pink Whitney Vodka Profits | $1 million+ | Co-creator of a flavored vodka brand under New Amsterdam |
Endorsements & Sponsorships | $250,000 – $500,000+ | Deals with brands like New Balance and social media promotions |
Social Media/Appearances | $100,000 – $200,000 | Sponsored posts, live shows, and digital content collaborations |
Total Estimated Paul Bissonnette Net Worth| $4 million – $5 million | As of 2025, from all active and past income sources combined.
Early Life and NHL Career
Born on March 11, 1985, in Welland, Ontario, Canada, Paul Bissonnette began his hockey journey in the Ontario Hockey League (OHL) before being drafted 121st overall by the Pittsburgh Penguins in the 2003 NHL Entry Draft . He played six seasons in the NHL, primarily with the Phoenix Coyotes, and was known for his physical style of play.
NHL Earnings

During his NHL tenure, Bissonnette signed multiple contracts, accumulating career earnings of approximately $5.355 million . His contracts included:
Contract Period | Team | Contract Value |
---|---|---|
2005–2008 | Pittsburgh Penguins | $1,655,000 |
2008–2010 | Pittsburgh Penguins | $1,000,000 |
2010–2012 | Phoenix Coyotes | $1,225,000 |
2012–2014 | Phoenix Coyotes | $1,475,000 |
These contracts contributed significantly to Paul Bissonnette’s net worth during his playing days .
Transition to Media and Broadcasting
After retiring from professional hockey, Bissonnette transitioned into media. He became a studio analyst for NHL on TNT, where he provides insights and commentary on hockey games. While the exact details of his TNT contract are not publicly disclosed, it’s a notable source of income contributing to Paul Bissonnette’s net worth .
Spittin’ Chiclets Podcast
Bissonnette co-hosts the popular “Spittin’ Chiclets” podcast alongside former NHL player Ryan Whitney and Barstool Sports writer Rear Admiral. The podcast, known for its candid discussions and interviews with hockey personalities, has become a significant success. While exact earnings are not publicly available, the podcast’s popularity and sponsorship deals have undoubtedly enhanced Paul Bissonnette net worth.
Entrepreneurial Ventures
Beyond media, Bissonnette has ventured into entrepreneurship. He co-founded “Pink Whitney,” a flavored vodka brand that has gained immense popularity. The brand’s success has contributed to his financial portfolio, further boosting Paul Bissonnette net worth .
Endorsements and Sponsorships
Bissonnette has also secured various endorsement deals, including partnerships with companies like New Balance. These endorsements provide additional income streams, enhancing Paul Bissonnette net worth .
Social Media Influence
With a strong presence on platforms like Instagram and Twitter, Bissonnette engages with a broad audience, further solidifying his brand. His social media influence opens doors for sponsored content and collaborations, contributing to Paul Bissonnette net worth.
Notable Work and Awards
Category | Details |
---|---|
Playing Career | |
NHL Teams | Pittsburgh Penguins, Phoenix Coyotes |
AHL Teams | Wilkes-Barre/Scranton Penguins, Manchester Monarchs, Ontario Reign |
ECHL Team | Wheeling Nailers |
International Play | Represented Canada at U18 level |
Media & Broadcasting | |
Podcast Co-Host | Spittin’ Chiclets (Barstool Sports) |
TV Analyst | NHL on TNT |
Radio Analyst | Arizona Coyotes broadcasts |
Entrepreneurship | |
Co-Creator | Pink Whitney vodka (with New Amsterdam Vodka) |
Co-Founder | Big Deal Brewing (with Labatt) |
Awards & Honors | |
CHL Top Prospects Game | Named Team Orr Player of the Game (2003) |
ECHL All-Star Game | Selected Participant (2007) |
AHL Calder Cup Champion | Won with Manchester Monarchs (2015) |
IIHF U18 World Championship | Gold Medal with Team Canada (2003) |
Hlinka Gretzky Cup | Gold Medal with Team Canada (2002) |
Philanthropy | |
Make-A-Wish Foundation | Active participant in granting wishes and supporting children with critical illnesses |
Personal Life

While Bissonnette keeps much of his personal life private, his public appearances and media engagements provide glimpses into his lifestyle. His experiences and stories shared on platforms like Spittin’ Chiclets offer fans a personal connection, further elevating his profile and, by extension, Paul Bissonnette net worth.
Philanthropy
Bissonnette is known for his philanthropic efforts, participating in various charitable events and initiatives. His community involvement not only reflects his character but also enhances his public image, indirectly supporting Paul Bissonnette net worth through increased opportunities.
Frequently Asked Questions
What is Paul Bissonnette net worth in 2025?
His net worth is estimated between $4 million and $5 million as of 2025.
How did Paul Bissonnette make his money?
He earned money through NHL contracts, podcast hosting, TV broadcasting, and his Pink Whitney vodka brand.
Is Paul Bissonnette still involved in hockey?
Yes, he works as a studio analyst for NHL on TNT and co-hosts the Spittin’ Chiclets podcast.
Does Paul Bissonnette own a business?
Yes, he co-created Pink Whitney vodka and also launched Big Deal Brewing with Labatt.
Conclusion
From his days as an NHL enforcer to becoming a media personality and entrepreneur, Paul Bissonnette’s journey is a testament to adaptability and seizing opportunities. His diverse ventures and engagements have culminated in a net worth estimated between $4 million and $5 million, showcasing his success beyond the hockey rink.